Swing by Sylvia
Well that was the softest launch in the history of new company launches! I’ve been working on Swing for over two years and if it were up to me it would launch next year. I am a perfectionist. UGH. My accountant and countless friends urged me to suck it up and go with it. I’m nervous and excited at the same time.
Just to take you back a couple of years ago… I can’t sew, draw or make patterns to save my life. It turns out with the power of social media and the internet; you don’t need to in order to start your own apparel line. You just need a good idea. I’m keeping my fingers crossed that I do.
Sometimes you meet people who inspire you and make you want to do better ~ people who teach you new and different ways to improve upon business and marketing and all sorts of business tips. I am very lucky. I’ve crossed paths with many of these people.
Keeping up with trends is something I enjoy. All sorts of trends. Trends in fashion, marketing, IT they are constantly changing and sometimes improving too! haha Social media is my favorite trend in marketing right now. Understanding and fulfilling social media can be tricky but once you have some sort of a grip and understanding, you clearly can see the power behind it. It’s incredible. I love it and I still have a lot more to learn.
I’ve been reading up on another trend they call cross marketing. Or that’s what I call it. You put two businesses together that have something in common, and this can be a broad range, and promote them together. They can be likely or completely unlikely. The more unlikely the harder the marketing concept as you can probably imagine. The benefits of this approach go back to the social media aspect. Double the marketing, both businesses profit and you add more “brands” as you go. Let me give you an example: Swing by Sylvia provides the apparel; Ray Ban (or whomever) provides the sunglasses. Both market to their independent customer groups and you have doubled your chance of marketing success. Ie. Stimulating your brand awareness and theirs. If you look at some of my photos on www.swingbysylvia.com you will see Scituate Sailing Club in the back ground. That would be a local cross marketing approach. If you look in the back and see a particular brand of sailboat, then that’s more regional. Both work, depending on your target audience. You of course have the photographer that you could cross market with and the list goes on and on. Every time you add another entity/business you up your exposure and brand awareness. Sounds easy! Well….. providing all of your “partners” have a good handle on social media, websites, email marketing, etc. I would hope that most businesses do in fact take advantage of the online approach, but some are a little slower than others. And because cross marketing is fairly new sometimes finding these social partners can be a challenge as well.
Well all that to say happy tweeting and check out my new line of apparel created to make every woman beautiful using my As Easy as 1~2~3 approach in swing dressing!